As an investment, buying land eliminates the need to find tenants to extract rent in order to make a profit return. It also removes the risk of taking on years of mortgage responsibilities. Land plots can offer a larger spectrum of potential buyers, as it is of lesser value to property, more people are able to afford it.

• "Land Banking" is an investment strategy involving the purchase of land plots to be held for a period of time to benefit from the capital growth gained from the rising prices. Land in a growing market can be extremely valuable, particularly with outlined planning permission, located close to amenities and situated in areas with stunning scenery.
• Alternatively, investors can purchase a plot of land, construct a villa, and then sell the finished product for maximum gain. Investors buying plots with Land Investing Brazil have the options of either building villas to their own designs, using a developer’s villa design available through their contractors, or seek permission for the construction of apartments, hotels and so forth.

Of particular significance to investors, Brazil has a rapidly growing touristic market. While approximately 90% of tourism is from the domestic market, around 5 million foreign visitors arrive annually from countries such as Argentina, the USA, Portugal and Spain. With foreign tourism growing rapidly each year, the government has created a National Plan for Tourism, with the intention to invest over US$2 billion into the tourism sector and raise the foreign visitor numbers to 9 million by 2010.

Largely due to Brazil’s reputation for great climate, high standards and low costs of living, along with its outstanding natural beauty, foreign investors are becoming increasingly keen to buy a piece of paradise in areas of the northeast, such as Fortaleza. Many US investors and retirees are choosing Brazil as a favoured location for real estate investment, second homes, or a place to retire.

Tourism in Brazil is a growing sector. The country received 5,358,000 visitors in 2005, an increase of 4% from 2004, placing it as the fourth greatest tourist destination in the Americas. Of these, 991,000 were Argentine, 792,000 American and 373,000 Portuguese. Fortaleza, and Cerará in general, have long been preferred holiday destinations for the Brazilians. More recently, Europeans and North Americans are beginning to discover the area for its impressive beaches, high standards of living and friendly locals and choosing this destination for future holidays, investment purposes, holiday homes and retirement.